The Purpose Pulse

This report includes insights on topics ranging from the importance of meaningful DEI action, expectations for climate leadership, shifting levels of trust in business and governments, AI optimism and concerns, and more.  

The report reveals that 53% of Gen-Z and Millennial generations believe businesses must do more to address social issues, a marked increase from 39% in 2021. Organisations that embrace a clear social purpose beyond profit are best positioned to thrive in these turbulent times.

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